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CYBER MEDIA RESEARCH & SERVICES LTD.

30 January 2025 | 03:31

Industry >> Advertising & Media Agency

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ISIN No INE075Z01011 BSE Code / NSE Code / Book Value (Rs.) 56.87 Face Value 10.00
Bookclosure 22/08/2024 52Week High 205 EPS 12.25 P/E 8.18
Market Cap. 29.34 Cr. 52Week Low 86 P/BV / Div Yield (%) 1.76 / 2.00 Market Lot 800.00
Security Type Other

AUDITOR'S REPORT

You can view full text of the latest Director's Report for the company.
Year End :2024-03 

We have audited the accompanying standalone financial statements of CYBER MEDIA RESEARCH & SERVICES LIMITED (“the
Company”), which comprise the Balance Sheet as at March 31,2024, the Statement of Profit and Loss (including Other Comprehensive
Income), the Statement of Changes in Equity and the Statement of Cash Flows for the year ended on that date and a summary of
significant accounting policies and other explanatory information (hereinafter referred to as the “standalone financial statements”).

In our opinion and to the best of our information and according to the explanations given to us, the aforesaid standalone financial
statements give the information required by the Companies Act, 2013 (“the Act”) in the manner so required and give a true and fair view
in conformity with the Indian Accounting Standards prescribed under Section 133 of the Act read with the Companies (Indian Accounting
Standards) Rules, 2015, as amended, (“Ind AS”) and other accounting principles generally accepted in India, of the state of affairs of the
Company as at March 31,2024 and its profit, total comprehensive income, changes in equity and its cash flows for the year ended on
that date.

Basis for Opinion

We conducted our audit of the standalone financial statements in accordance with the Standards on Auditing (“SA” s) specified under
Section 143(10) of the Act. Our responsibilities under those Standards are further described in the Auditor’s Responsibilities for the Audit
of the Standalone Financial Statements section of our report. We are independent of the Company in accordance with the Code of Ethics
issued by the Institute of Chartered Accountants of India (“ICAI”) together with the ethical requirements that are relevant to our audit of
the standalone financial statements under the provisions of the Act and the Rules made thereunder, and we have fulfilled our other ethical
responsibilities in accordance with these requirements and the ICAI’s Code of Ethics. We believe that the audit evidence obtained by us
is sufficient and appropriate to provide a basis for our audit opinion on the standalone financial statements.

Key Audit Matters

Key audit matters (‘KAM’) are those matters that, in our professional judgment, were of most significance in our audit of the standalone
financial statements for the financial year ended 31st March, 2024. These matters were addressed in the context of our audit of the
standalone financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these
matters. We have determined the matters described below to be the key audit matters to be communicated in our report.

S.no

Key Audit Matters

How our audit addressed the key audit matter

1

Revenue Recognition

• The timing of revenue recognition is relevant to
the reported performance of the Company.

• We identified revenue recognition as a key
audit matter because of quantum of revenue
and the time and audit effort involved in auditing
the terms of the customers contract and the
revenue recognised.

• Accuracy of recognition, measurement,
presentation and disclosures of revenues
and related balances in view of IND AS 115
“Revenue from Contracts with Customers”.
Ind AS 115 requires certain key judgements
including identification of distinct performance
obligations and transaction price.

• We assessed the compliance of the revenue recognition accounting
policies against the requirements of Ind AS.

• We evaluated the design and operating effectiveness of the relevant
key financial controls with respect to revenue recognition on selected
transactions.

• Using sampling, we tested the terms of the revenue contracts against
the recognition of revenue based on the underlying documentation
and records.

• We tested the accuracy of revenue recognised around year end. On
a sample basis, we evaluated the revenue being recognised in the
correct accounting period.

• We assessed the adequacy of disclosures in the standalone financial
statements against the requirements of Ind AS 115, Revenue from
contracts with customers.

• We assessed the Company’s process of identification of distinct
performance obligations and transaction price and for the same
we selected a sample of contracts, covering all types of revenue
recognized by the Company and performed the following procedures:

> Considered the terms of the contracts to determine the
transaction price specially to ascertain if there is any
financing component in the arrangement where advances
have been received from the customers.

> Read, analysed and identified the distinct performance
obligations in these contracts.

> Compared these performance obligations with that identified
and recorded by the Company.

> Performed analytical procedures for reasonableness of
revenues disclosed by type and service offerings. Based on
work performed, we found the management’s assessment
of determination of transaction price and identification of
distinct performance obligation is reasonable.

2

Impairment of Trade Receivables

• The Company has applied a simplified ECL
model to determine the impairment against
trade receivables at the reporting date. The
expected credit loss (ECL) model involves
the use of various assumptions and study
of historical observed defaults rates over
the expected life of trade receivables. The
significant judgments include the assessment
for the forward-looking estimates. Due to
the significance of trade receivables and the
significant judgment involved in determining the
ECL, the impairment of trade receivables was
considered to be Key audit matter

• We have assessed the design and implementation and tested the
operating effectiveness of the Company’s relevant key financial
controls around the ECL allowance.

• We critically assessed the ECL model developed by the Company
and verified with requirement of Ind AS 109.

• Tested Key assumptions and judgments, such as those used to
assess the likelihood of default and loss on default by comparing two
historical data

• We considered the adequacy of the disclosures in the standalone
financial statements against the requirement of Ind As 109, Financial
Instruments and Ind AS 107, Financial Instruments Disclosures

Information Other than the Financial Statements and Auditor’s Report Thereon

The Company’s Board of Directors is responsible for the other information. The other information comprises the information included
in the Company’s annual report, but does not include the consolidated financial statements, standalone financial statements and our
auditor’s report thereon.

Our opinion on the standalone financial statements does not cover the other information and we do not express any form of assurance
conclusion thereon.

In connection with our audit of the standalone financial statements, our responsibility is to read the other information and, in doing so,
consider whether the other information is materially inconsistent with the standalone financial statements or our knowledge obtained
during the course of our audit or otherwise appears to be materially misstated.

If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to
report that fact. We have nothing to report in this regard.

Responsibilities of Management and Those Charges with Governance for the Standalone Financial Statements

The Company’s Board of Directors is responsible for the matters stated in section 134(5) of the Act with respect to the preparation of these
standalone financial statements that give a true and fair view of the financial position, financial performance, including other comprehensive
income, changes in equity and cash flows of the Company in accordance with the Ind AS and other accounting principles generally
accepted in India. This responsibility also includes maintenance of adequate accounting records in accordance with the provisions of the
Act for safeguarding the assets of the Company and for preventing and detecting frauds and other irregularities; selection and application
of appropriate accounting policies; making judgments and estimates that are reasonable and prudent; and design, implementation and
maintenance of adequate internal financial controls, that were operating effectively for ensuring the accuracy and completeness of the
accounting records, relevant to the preparation and presentation of the standalone financial statements that give a true and fair view and
are free from material misstatement, whether due to fraud or error.

In preparing the standalone financial statements, management is responsible for assessing the Company’s ability to continue as a going
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless management
either intends to liquidate the Company or to cease operations, or has no realistic alternative but to do so.

The Board of Directors is also responsible for overseeing the Company’s financial reporting process.

Auditor’s Responsibilities for the Audit of the Standalone Financial Statements

Our objectives are to obtain reasonable assurance about whether the standalone financial statements as a whole are free from material
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high
level of assurance, but is not a guarantee that an audit conducted in accordance with SAs will always detect a material misstatement when
it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably
be expected to influence the economic decisions of users taken on the basis of these standalone financial statements.

As part of an audit in accordance with SAs, we exercise professional judgment and maintain professional scepticism throughout the audit.
We also:

• Identify and assess the risks of material misstatement of the standalone financial statements, whether due to fraud or error, design
and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis
for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as
fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

• Obtain an understanding of internal financial control relevant to the audit in order to design audit procedures that are appropriate in
the circumstances. Under section 143(3)(i) of the Act, we are also responsible for expressing our opinion on whether the Company
has adequate internal financial controls system in place and the operating effectiveness of such controls.

• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures
made by the management.

• Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based on the audit evidence
obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company’s ability
to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s
report to the related disclosures in the standalone financial statements or, if such disclosures are inadequate, to modify our opinion.
Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions
may cause the Company to cease to continue as a going concern.

• Evaluate the overall presentation, structure and content of the standalone financial statements, including the disclosures, and whether
the standalone financial statements represent the underlying transactions and events in a manner that achieves fair presentation.

Materiality is the magnitude of misstatements in the standalone financial statements that, individually or in aggregate, makes it probable
that the economic decisions of a reasonably knowledgeable user of the standalone financial statements may be influenced. We consider

whether, directly or indirectly lend or invest in other persons or entities identified in any manner whatsoever by or on
behalf of the Company (“Ultimate Beneficiaries”) or provide any guarantee, security or the like on behalf of the Ultimate
Beneficiaries;

(b) The Management has represented, that, to the best of its knowledge and belief, no funds (which are material either
individually or in the aggregate) have been received by the Company from any person or entity, including foreign entity
(“Funding Parties”), with the understanding, whether recorded in writing or otherwise, that the Company shall, whether,
directly or indirectly, lend or invest in other persons or entities identified in any manner whatsoever by or on behalf of
the Funding Party (“Ultimate Beneficiaries”) or provide any guarantee, security or the like on behalf of the Ultimate
Beneficiaries;

(c) Based on the audit procedures that have been considered reasonable and appropriate in the circumstances, nothing has
come to our notice that has caused us to believe that the representations under sub-clause (i) and (ii) of Rule 11(e), as
provided under (a) and (b) above, contain any material misstatement.

v. The Board of Directors of the Company have proposed final dividend for the year which is subject to the approval of the
members at the ensuing Annual General Meeting. The amount of dividend proposed is in accordance with section 123 of the
Act, as applicable.

vi. Based on our examination, which included test checks, the Company has used accounting software for maintaining its books
of account for the financial year ended March 31,2024 which has a feature of recording audit trail (edit log) facility and the
same has operated throughout the year for all relevant transactions recorded in the software. Further, during the course of
our audit we did not come across any instance of the audit trail feature being tampered with.

As proviso to Rule 3(1) of the Companies (Accounts) Rules, 2014 is applicable from April 1, 2023, reporting under Rule 11(g) of the
Companies (Audit and Auditors) Rules, 2014 on preservation of audit trail as per the statutory requirements for record retention is not
applicable for the financial year ended March 31,2024

For Goel Mintri & Associates

Chartered Accountants

Firm Registration no. 13211N

Gopal Dutt

Partner

Membership No.: 520858

UDIN: 24520858BKBFVW7962

Place: New Delhi

Date: 28-05-2024