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    SENCO GOLD LTD.

    20 December 2024 | 12:00

    Industry >> Gems, Jewellery & Precious Metals

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    ISIN No INE602W01019 BSE Code / NSE Code 543936 / SENCO Book Value (Rs.) 167.43 Face Value 10.00
    Bookclosure 13/09/2024 52Week High 1544 EPS 22.13 P/E 49.79
    Market Cap. 9012.58 Cr. 52Week Low 681 P/BV / Div Yield (%) 6.58 / 0.00 Market Lot 1.00
    Security Type Other

    History of Company

    The company history sections lists out major chronological events that happened to the company.

    The Company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, as a private
    limited company under the provisions of the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by RoC. Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007, and a special resolution of the Shareholders at the EGM held on August 8, 2007, the name of the Company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC. the Company was converted to a public limited company in order to expand its activities in the field of the jewellery business.

    Major events and milestones of the Company :

    2000

    - Opened the first franchisee, `Guinea Gold' in Asansol, Beniachiti, West Bengal

    2002

    - Set up the showroom at Moulali, Kolkata, West Bengal which was the first showroom with an area of over 8,000 sq. ft.

    2005

    - Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal

    2007

    - Takeover of the business of Senco Gold Museum and Senco Gold Mart

    2008

    - Conversion of the Company from private limited to public limited

    2011

    - Opening the first showroom outside the state of West Bengal

    2014

    - Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder)

    - Total Number of showrooms crossed 50

    2015

    - Amalgamation of Senco Gold Impex Private Limited with the Company

    - Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60

    2016

    - Introduction of Everlite brand focusing on light and affordable diamond jewellery

    - Entered Southern Region by opening a branch in Bengaluru, Karnataka

    - Total Showroom Count touches 73

    2017

    - Entered into an agreement with Kolkata Knight Riders to be its official jewellery partner for seasons ten and eleven (2017 and 2018) of the Indian Premier League

    - Launch of www.sencogolddiamonds.com, entering into online D2C

    2018

    - Added 11 new showrooms across regions, taking the total showroom account to 90

    - Launch of Aham Mens Jewelry

    2020

    - Crossed 100 Showroom mark

    - Launched 2 D'Signia showrooms targeting elite class

    - Opened first Everlite showroom

    2021

    - Opened six new COCO showrooms-(i) Kolkata-3 (ii) UP-2 (iii) Pune -1

    - DG-Gold Digital gold buying, selling and redemption.

    - MOU Signed with Mobotics for digital foray

    - Opened 4 new Model FOCO showrooms

    2022

    - Crossed 125 Showroom mark

    2023

    - Private equity investment from OIJIF II

    - Received the "Qualified Jeweller" status from IIBX to directly import gold

    - Incorporation of Senco Global Jewellery Trading L.L.C, the Company's subsidiary in Dubai.


    Awards, accreditations and accolades received by the Company :

    2014

    - "Leading Retailer of India" award by UBM

    2015

    - Awarded "Gem of the Year (Central - East)" at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation

    2016

    - Ranked as "India's 5th Most Trusted Jewellery Brand" by The Brand Trust Report (India Study), 2016

    2017

    - Certificate of Appreciation recognizing the Company as a "Symbol of Excellence" at the Economic Times Iconic Brands of India awards

    - Awarded "Best Chain of Retail Stores (National-2017)" by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017

    2018

    - Amazon Aces - Softline by Amazon

    2019

    - Best Advertising and Highest Glance view on Precious Segment by Amazon

    - Social Media Campaign of the Year awards for Bangle Utsav featuring into the Elite circle of Excellence in Retail Jeweller India Awards

    - Ranked 10000 best sellers by Amazon

    - Top City Flipstar - Best sale performance during Big Billion Days by Flipkart

    - The Gold Tier Profile certification by Flipkart

    - Best Promising Gems and Jewellery Brand

    2020

    - The Gold Tier Profile certification by Flipkart

    - 2nd Most Trusted Jewellery Brand in India by TRA

    2021

    - 2nd Most Desired Jewellery Brand in India by TRA

    - The Gold Tier Profile certification by Flipkart

    - Fabulous Jewelers by ET Edge

    - ET Trusted Brands 2021

    - Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia

    2022

    - Gold trophy in "Best Advocacy Campaign" at India Public Relations & Corporate Communications Awards, 2021

    - Bronze trophy in "Best use of PR by a brand (metro) at India Public Relations & Corporate Communications Awards, 2021

    - KALEIDO award by ET Brand Equity

    - Best Organisational Development (OD Programme and Best Training Initiative for retail by National Awards for Leadership and Excellence

    - Business Leadership Award by CMA Management Excellence

    - Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia

    - Shakti award for women leadership in Jewellery sector by Informa market and SVAR

    - 2nd Most Desired Jewellery Brand in India by TRA

    2023

    - 2nd Most Desired Jewellery Brand in India by TRA

    - Certified as Great Place to Workr by the Great Place to Workr, Institute, India

    -Senco Gold Limited has 'a Soft launch of New Product SENNES-Leather Bags & Accessories in few stores on 2nd Oct 2023'.

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