The Company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, as a private
limited company under the provisions of the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by RoC. Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007, and a special resolution of the Shareholders at the EGM held on August 8, 2007, the name of the Company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC. the Company was converted to a public limited company in order to expand its activities in the field of the jewellery business. Major events and milestones of the Company : 2000 - Opened the first franchisee, `Guinea Gold' in Asansol, Beniachiti, West Bengal 2002 - Set up the showroom at Moulali, Kolkata, West Bengal which was the first showroom with an area of over 8,000 sq. ft. 2005 - Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal 2007 - Takeover of the business of Senco Gold Museum and Senco Gold Mart 2008 - Conversion of the Company from private limited to public limited 2011 - Opening the first showroom outside the state of West Bengal 2014 - Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder) - Total Number of showrooms crossed 50 2015 - Amalgamation of Senco Gold Impex Private Limited with the Company - Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60 2016 - Introduction of Everlite brand focusing on light and affordable diamond jewellery - Entered Southern Region by opening a branch in Bengaluru, Karnataka - Total Showroom Count touches 73 2017 - Entered into an agreement with Kolkata Knight Riders to be its official jewellery partner for seasons ten and eleven (2017 and 2018) of the Indian Premier League - Launch of www.sencogolddiamonds.com, entering into online D2C 2018 - Added 11 new showrooms across regions, taking the total showroom account to 90 - Launch of Aham Mens Jewelry 2020 - Crossed 100 Showroom mark - Launched 2 D'Signia showrooms targeting elite class - Opened first Everlite showroom 2021 - Opened six new COCO showrooms-(i) Kolkata-3 (ii) UP-2 (iii) Pune -1 - DG-Gold Digital gold buying, selling and redemption. - MOU Signed with Mobotics for digital foray - Opened 4 new Model FOCO showrooms 2022 - Crossed 125 Showroom mark 2023 - Private equity investment from OIJIF II - Received the "Qualified Jeweller" status from IIBX to directly import gold - Incorporation of Senco Global Jewellery Trading L.L.C, the Company's subsidiary in Dubai.
Awards, accreditations and accolades received by the Company :
2014 - "Leading Retailer of India" award by UBM 2015 - Awarded "Gem of the Year (Central - East)" at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation 2016 - Ranked as "India's 5th Most Trusted Jewellery Brand" by The Brand Trust Report (India Study), 2016 2017 - Certificate of Appreciation recognizing the Company as a "Symbol of Excellence" at the Economic Times Iconic Brands of India awards - Awarded "Best Chain of Retail Stores (National-2017)" by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017 2018 - Amazon Aces - Softline by Amazon 2019 - Best Advertising and Highest Glance view on Precious Segment by Amazon - Social Media Campaign of the Year awards for Bangle Utsav featuring into the Elite circle of Excellence in Retail Jeweller India Awards - Ranked 10000 best sellers by Amazon - Top City Flipstar - Best sale performance during Big Billion Days by Flipkart - The Gold Tier Profile certification by Flipkart - Best Promising Gems and Jewellery Brand 2020 - The Gold Tier Profile certification by Flipkart - 2nd Most Trusted Jewellery Brand in India by TRA 2021 - 2nd Most Desired Jewellery Brand in India by TRA - The Gold Tier Profile certification by Flipkart - Fabulous Jewelers by ET Edge - ET Trusted Brands 2021 - Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia 2022 - Gold trophy in "Best Advocacy Campaign" at India Public Relations & Corporate Communications Awards, 2021 - Bronze trophy in "Best use of PR by a brand (metro) at India Public Relations & Corporate Communications Awards, 2021 - KALEIDO award by ET Brand Equity - Best Organisational Development (OD Programme and Best Training Initiative for retail by National Awards for Leadership and Excellence - Business Leadership Award by CMA Management Excellence - Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia - Shakti award for women leadership in Jewellery sector by Informa market and SVAR - 2nd Most Desired Jewellery Brand in India by TRA 2023 - 2nd Most Desired Jewellery Brand in India by TRA - Certified as Great Place to Workr by the Great Place to Workr, Institute, India
-Senco Gold Limited has 'a Soft launch of New Product SENNES-Leather Bags & Accessories in few stores on 2nd Oct 2023'.
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